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How oftentimes should you postal service to Instagram each week?

If you work in social media, you've probably asked yourself this exact question at 1 indicate or another.

To discover the respond, Later on analyzed over 81 one thousand thousand feed posts (excluding Reels and IGTVs). Here'southward what we establish:

How Many Times Should You Mail service on Instagram Per Week?

Based on our analysis, the more you post on Instagram per calendar week, the greater your overall attain will be. Similarly, posting more than typically equals more than likes and comments in full.

However, the charge per unit of achieve and engagement per individual post varies as more than posts are shared — and this changes even more depending on how many followers an account has.

• For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post.

• For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach charge per unit per post, while posting once per week delivers the highest date rate per postal service.

• For accounts with 250K+ followers: posting just once per calendar week delivers the highest reach rate and appointment rates per mail service.

*NOTE: When nosotros analyzed the results in smaller ranges (e.g. 1K-10K followers, 10K-20K followers, 20K-30K followers, etc.), the findings were the same — hence why the 1K-250K range is grouped together.

Reach rate is a valuable indicator for brand exposure, while engagement charge per unit can indicate how well your content is resonating with your customs.

In an ideal world, you want your attain and engagement rates to be as high as possible for every post you share, while however posting frequently enough to make an impact.

How Follower Count and Posting Frequency Impacts Feed Post Performance

When we wait at the data as a whole, reach and engagement rates per postal service are optimal when 14 posts are shared per week (or twice per day, on average).

All the same, when we segment the data by follower count, some seriously interesting trends arise.

For accounts with less than 1K followers, the more feed posts you lot tin share on Instagram per week, the better.

Both reach and engagement rates per mail service better as posting frequency increases per week, with the boilerplate engagement charge per unit climbing from 3.i% at one postal service per week, to iv.9% at xx posts per calendar week.

To put this into perspective, if an account has 500 followers, the number of engagements volition abound from 15 (at one post per week) to 500 (at 20 posts per week). That's quite a significant increase.

This is probable considering these micro accounts don't accept a large community of followers as their main source of engagement — they're relying on new audiences to comment and like their posts via hashtags — and reach charge per unit grows with each boosted mail service shared.

For accounts with between 1K-250K followers, accomplish rate per post still improves equally more feed posts are shared, merely engagement rates see a significant decline.

This could be due to audience fatigue, a drib in content quality as volume increases, or the fact that the Instagram algorithm typically simply promotes your most contempo post to your followers.

For accounts with over 250K followers, both achieve and engagement rates per post decline significantly as more feed posts are shared per week.

This decline in accomplish charge per unit could be due to the fact that these mega accounts are less likely to rely on hashtags every bit their chief source of attain.

Instead, they rely on their existing community to appoint with their content and drive virality — and for this grouping, posting more per week results in a major drop in appointment charge per unit per postal service.

Information technology could also be that accounts of this size are more focused on using Instagram Stories to engage with their community. Stories are informal and engaging, making them perfect for daily interactions and relationship-building.

ICYMI: With Later , y'all can programme and schedule a full week's worth of Instagram posts in less than 20 minutes, so you can increment your posting volume without losing time from your busy schedule.

How Number of Posts Shared Per Calendar week Impacts Follower Count

Based on Later'due south analysis of over 917K unique accounts, users that postal service more times per week typically have more followers.

As yous can see, in that location's a articulate correlation between posting frequency and the average number of followers an account has.

However, it's worth noting though that this could be due to the type of accounts that are posting more than frequently.

For example, a professional influencer or well-known make is likely to post more per week than an everyday user — it's much more than likely to exist a full-time profession, rather than a part-time side hustle.

And so, How Frequently Should You lot Post on Instagram?

The answer? It all depends on your goals.

If your goal is to attain new audiences, posting more frequently on Instagram, paired with an effective hashtag strategy, is always a skillful thought — specially if you have under 250K followers.

According to our analysis, for the best achieve charge per unit per post, you should post:

• 14 times per week if you accept under 1K followers

• 14 or 20 times per week if you take 1K-250K followers

• 1 times per week if you have over 250K followers

If your goal is to increment your date charge per unit, you lot should post:

• 14 times per week if you accept under 1K followers

• ane times per calendar week if you accept over 1K followers

But endeavor non to get too caught up on the numbers — protecting your mental health and creatingquality content that drives existent value for your audience should always usurp quantity.

And think: there is no one-size-fits-all approach for posting frequency on Instagram. Instead, use this information as a starting point to gather insights and experiment with your own business relationship to discover what rings true.

With Later's free social media direction platform, you can programme, prep, and schedule your Instagram posts from 1 easy-to-use dashboard, then you tin can create a best-in-class content strategy that supports your goals.

Plus, you can visually plan how your posts will wait in your Instagram feed before they go live — so your profile looks on betoken and tells a cohesive story. It's i of the best means to catechumen profile visitors into followers!

Plan and preview your Instagram feed in advance with Later for free! Sign up and outset creating an awesome Instagram business relationship today:

Editor'southward Note: Study based on analysis of 81M Instagram feed posts published via Later between 2019-2021, from 917K unique users. Excludes Reels and IGTV posts. Data by Annie Yao .

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Source: https://later.com/blog/how-often-post-to-instagram/

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